Reaching your target market gets tougher all the time, especially with the advent of social media. Understanding how to make social media work for you can be a daunting task loaded with pitfalls. This week’s guest author Lane Taylor, Founder and Strategic Marketing Consultant with Taylored Marketing LLC, removes the mystery of marketing on Twitter.
Why is twitter so important? What’s the deal with 140 characters? Let’s talk about how to sell your products using the least amount of words in the social sphere!
Getting your product or service in front of potential customers through social media is a great way to earn business. Taking to Twitter may be just what your business needs to boost sales and get your message in front of the right audience.
Sharing products on Twitter can seem daunting. You want to introduce the product, share its benefits, create a compelling statement and direct your prospect to a sale all in 140 characters or less!
Wouldn’t it be great to take the guesswork out of creating the perfect product Tweet? Now you can! Include the Ultimate Tweet DNA: the Hook, the Call to Action, the Link, and the Photo.
With such a limited amount of characters it’s important to be concise as you build your Twitter hook. A hook is a compelling statement about the product that will elicit action from the reader. Some things to keep in mind as you develop your hook:
- Keep it simple and understandable
- Use language your audience uses
- Focus on the benefit to the customer
- Don’t be too “Sales-y”
While it is tempting to want to share all the facts and figures about a particular product, keep in mind that your audience is seeing hundreds, even thousands of tweets. Your hook should create an emotional response, allowing your words to resonate with your prospect and become memorable. Focus on what your product does for your customer, how it can solve their problems, and what the product adds to their business, productivity, or task at hand.
The Call to Action
Now that you have your reader’s attention, spur them to action! Maybe you want them to click to your site to Learn More about the Product. Perhaps you want them to call you for a free quote or estimate. Whatever the desired action, elicit a response with a short and simple call to action. This should include:
- Only one call to action
- Direct wording
- Simple content
- Ease of completion
Giving a call to action should be direct or even implied by the addition of a link to the Tweet. Don’t ask your prospect to do more than one action per post. Give clear and concise directions with easy to follow instructions. Ensure that when the action is complete the customer is even closer to making a purchase by establishing a fool proof process. Make sure that the landing page is clear, the phone number is correct, and the link is working properly.
Many calls to action will include clicking a link to proceed. This may be clicking to purchase, view more, contact a rep, etc. In some cases you will be directing prospects to a specific landing page, which may include a long URL. Ensure your URL takes up the least amount of characters possible by shortening it with tools such as bit.ly. This will allow you the maximum amount of characters for your Hook and Call to Action.
Social Media Posts just aren’t complete without a photo, and a Tweet is no exception. Grab your audience’s attention with an interesting, intriguing, or stunning photo of your product. Here are some things to keep in mind as you select and include your photo:
- Choose a photo that appeals to your audience
- Ensure it is the correct size
- Optimize the photo for web
Choosing the correct photo to represent your product is incredibly important. Begin by examining the photo’s quality. Ensure the photo is not blurry, pixelated, or out of focus. Next, choose a photo that offers a stylistic match to your audience. For example, you may choose a photo of your product in application to appeal to your prospect’s imagination, allowing them to see the potential your product offers.
The maximum size of a Twitter photo is 1024 x 512 pixels. A photo will appear in the Twitter stream at 506 x 253 pixels. Create a photo that is the proper size to guarantee that it is not cropped or stretched in the feed. Online tools such as Canva allow you to create your image at the proper size. The photo should be saved for web at 72dpi. Optimizing a photo for web will decrease load speed. This will ensure that the photo is fully loaded for viewing by your prospects.
How It’s Done
A great example of an engaging Tweet would be this one from Hocker North America. @HockerAmerica tweeted: Leave Traditional Material In the #Dust! 10-20 times the Useful Life. Ready to Upgrade? Hocker also included a link to a Youtube video where the customer could learn more about Paintblocks as an alternative to traditional filter material. The link generated a preview of the video in Twitter so a visual (in leu of a photo) was also available to grab the audiences attention.
Keep in mind, the Twitter feed is constantly rolling. It’s important that if you choose Twitter as your social media platform of choice that you post consistently, and multiple times per day. Posting between 1-5 Tweets throughout a day will help keep your business at the forefront of your customer’s mind without overwhelming their feed.
Wrap it Up
Twitter provides a unique and exciting platform for sharing products and services. With trending topics such as do-it-yourself projects, interior design, and home renovations, this sector is more promising than ever for B2C businesses. Meanwhile, B2B companies work to network and share product benefits in the social sphere.
Utilizing the Ultimate Tweet DNA will allow your company to create an effective template for Twitter posts. Expand your reach and start Tweeting today!
Is Social Media right for your company? Will Twitter allow you the audience you are looking to reach? Ask Taylored Marketing LLC at: email@example.com Learn more about digital marketing online at tayloredmarketingllc.com