The world around us is filled with color. And studies show that these colors can have a profound impact on our human psyche. Color can evoke certain emotions and even completely alter your mood. Color plays a crucial role in the way we visually communicate, therefore color is a very powerful design tool. This is especially true when thinking about the one room in the home where we spend the most time: the kitchen.
Certain colors can make us happy, sad, angry, or melancholic. You probably don’t think about color too much as you go through your day, but whether you notice it or not, color has influenced you since the day you were born. Traditionally, baby boys are dressed in blue colored clothing and girls in pink. Healthy things are considered “green.” In branding, when we see red we think of Coca-Cola or Target. In fact, we often use colors to describe our emotions. For example, a sad person feels “blue.” One who lacks bravery might be called a “yellow” coward, and a jealous person might turn “green” with envy.
Since color can have such power over us, it’s important to be mindful of the colors we use when decorating or renovating the home. Understanding a bit about how color affects us gives us the ability to change our environment for the better.
Are your clients looking to set a tone that’s welcoming, calm and cheerful or are they going for dramatic and opulent? No matter what the emotion might be, there is a color believed to spark that emotion. Countertops aren’t typically the most colorful element of a kitchen, however they can be an area where you can add an impactful pop of color that makes a very big statement.
What colors might you consider for a countertop? Here are just a few ideas:
- Typically associated with the sky and ocean, shades of light blue, aqua, or turquoise can have a calming and refreshing effect.
- Yellow is fresh, energetic, cheerful, mellow, and happy.
- Rose Quartz encourages mindfulness and well being.
- The 2017 Pantone Color of the Year Greenery is a fresh and zesty shade that re-energizes.
- Orange and red are both associated with fire and sunshine. They infuse a sense of invigoration into a room. Red is stimulating, passionate, and aggressive. Orange is playful and childlike.
- Shades of brown and tan evoke comfort, warmth, and happiness. Neutrals like beige, cream, and taupe are classic, reliable, and timeless. These shades are dependable. They’ll never go out of style. Medium brown tones are inviting while rich chocolate brown finishes give a sophisticated feel. Brown can signal that it’s time to slow down and relax.
- Light pink and purple adds softness and a sense of femininity to a space.
- Gray is a versatile color that can express an array of feelings depending on the shade used. Light shades of gray feel calm, crisp, clean, and refreshing. Cloudy grey shades are soft and inviting. Darker shades of charcoal gray and black are glamorous and weathered shades of slate gray are timeless.
- White is light, bright, fresh, and happy. It symbolizes purity, innocence, and integrity. Kitchens with white countertops can feel neat and clean.
When working with your clients, ask them to take some time to think about how the colors they like make them feel. Have them think about what mood they want to create and don’t be afraid to experiment with color.