About Our Authors

Holly Berecz

Holly Berecz's Content Library
Holly Berecz is a freelance journalist noted for her experience in the kitchen and bath industry. She is a regular contributor to Kitchen + Bath Magazine and is the author of a monthly “High Tech Home” column that appears in both SoCal and Twin Cities Spaces magazines. She has implemented successful promotional campaigns and project for companies including Snaidero USA, SieMatic, Blanco America, Avonite Surfaces, The National Kitchen and Bath Association, Bath & Kitchen Buying Group, RSI Home Projects, Eos Surfaces, and International Surface Fabricators Association to name a few.

Joe Corlett

Joe Corlett's Content Library
Joseph Corlett has spent his career in construction, predominantly in the cabinet and countertop industries. As a Certified Corian Fabricator, he won consecutive annual Reward for Growth awards from DuPont after founding Solid Surface Studio in Toledo, Ohio, in 1994. After selling in 2001, Corlett became a licensed Michigan builder, specializing in surface restoration including granite and engineered stone. He has written for Old House Journal, Solidsurface, Countertops and Architectural Surfaces magazines, and others.

Fred Hueston, Ph.D

Fred Hueston, Ph.D's Content Library
Fred Hueston, Ph.D. is an internationally known stone and tile consultant. He is the author of more than 35 books on the subject. Hueston has consulted on hundreds of projects including the White House, United States Capitol and the Twin Towers. He is the founder of Stone Forensics, a stone and tile consulting firm. Hueston is the chief technical director for stoneandtilepros.com and is the inventor of several innovative solutions for stone and tile problems. The following are his websites for more information: www.stoneforensics.com, www.GoDrFred.com and www.stoneandtilepros.com.

Lane Taylor

Lane Taylor's Content Library
Lane Taylor is the Founder and Strategic Marketing Consultant with Taylored Marketing LLC. With experience in the Kitchen & Bath Industry and Woodworking/Manufacturing, Lane works with companies in the industry to create effective and strategic marketing business plans. By combining digital media tactics, search engine optimization, content marketing and social media, Lane helps clients develop and build a solid and lasting strategy to gain competitive advantage in the industry. A Director of Marketing by day, Lane spends the rest of her time developing content, strategic planning and working for clients across the US.

MIA+BSI: The Natural Stone Institute

MIA+BSI: The Natural Stone Institute's Content Library
MIA+BSI: the Natural Stone Institute serves more than 1900 members in 55 countries who represent every aspect of the natural stone industry, offering them a wide array of technical and training resources, professional development, regulatory advocacy, and networking events. Two prominent publications—the Dimension Stone Design Manual and Building Stone Magazine—raise awareness in both the industry and the design communities for the promotion and best use of natural stone. Learn more at www.naturalstoneinstitute.org.

Emerson Schwartzkopf

Emerson Schwartzkopf's Content Library
Emerson Schwartzkopf is a long-time observer of the countertop industry. He has worked as the editor of several publications in the stone/hard-surfaces trade, which has given him an in-depth knowledge of the industry. Schwartzkopf contributes blogs and articles to CountertopIQ.com that focus on alternative surfaces – wood, paper, glass or a variety of other options. He takes a look at all the different options that are available.

Ross Scovotti

Ross Scovotti's Content Library
Ross Scovotti’s career in trade publishing spans more than 3 decades. During that time he has held every position imaginable from Sales Trainee to Group Publisher, participating in a multitude of different industries. As president of SMR Advertising, his first entrepreneurial venture, Ross successfully built and developed an independent sales, marketing and consulting company, focused on aiding trade publishers requiring assistance in any/all of these areas of expertise. SMR specialized on publications in the CallCenter, Direct Marketing, Telecommunication and Home Improvement industries. Ross sold SMR Advertising in 1989 to pursue an even greater business challenge. Assuming the helm of his second company, TeleProfessional, Inc., Ross took a floundering trade magazine in the depths of bankruptcy and transformed it into a successful, multifaceted, multimillion dollar publishing concern, boasting a 28% profit margin. Ross and his partners sold TeleProfessional, Inc. in 1998. Today, as the motivating force behind NueMedia, LLC, Ross, together with his staff, has harnessed the power of digital media to replace obsolete, trade magazines with DIPs (Digital Information Portals).

Alan Severance

Alan Severance's Content Library
Alan Severance, director of training and organizational development for Riverton Management Consulting Group, has 30 years of experience leading manufacturing organizations, developing management teams, training supervisors and continuous improvement teams, and leading organizations through the change process. Recently, Severance’s projects have helped companies improve productivity and reduce cost through the application of people-centered approaches to lean manufacturing. He is a graduate of Hamilton College and holds an MBA in organization and management from Temple University. alseverance13@msn.com

Mary-Carel Verden

Mary-Carel Verden's Content Library
Mary-Carel Verden has wide ranging experience with publication design, editorial development and photography for local and national clients. Her professional background includes more than 30 years of magazine management, catalog design and production, advertising, marketing, public relations, social media and exhibit work. Mary-Carel has worked closely with clients as varied as McGraw-Hill, John Deere, CUNA, and Encyclopaedia Britannica. She is a graduate of the University of Wisconsins-Stevens Point.

Pat Windmeier

Pat Windmeier's Content Library
Pat Windmeier is a leading expert on countertop repair in the Midwest. His drive for perfection has granted him many difficult and high-end fabrication projects. He has written several articles for Surface Fabrication magazine and others on repair and fabrication techniques. Windmeier started Counter Solutions in 1994 as one of the first countertop repair-only companies, then added fabrication and installation seven years ago using Mobilefab.